واکاوی نقش کانال‏های ارتباطی و اطلاعاتی در بکارگیری رفتار حفاظت از آب کشاورزی

نوع مقاله : مقاله کوتاه

نویسندگان

1 استادیار، گروه ترویج و آموزش کشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی خوزستان، ملاثانی، ایران

2 دانشجوی دکتری، گروه ترویج، ارتباطات و توسعه روستایی، دانشکده کشاورزی، دانشگاه زنجان، ایران

چکیده

این پژوهش با هدف تعیین اثر کانال‌های ارتباطی و اطلاعاتی در به‌کارگیری رفتار حفاظت از آب کشاورزی انجام شد. جامعه آماری پژوهش تمامی خانوارهای کشاورزان گندم‏کار در شهرستان خرم‌آباد بودند (N= 12500). حجم نمونه با استفاده از فرمول نمونه‏گیری کوکران 240 نفر از سرپرست خانوارهای کشاورزان تعیین شد. ابزار جمع‏آوری اطلاعات پرسشنامه بود که روایی آن توسط پانل خبرگان و پایایی آن با استفاده ضریب آلفای کرونباخ و روش دونیمه کردن تأیید شد. تجزیه‌وتحلیل داده‏ها در دو بخش آمار توصیفی و استنباطی به­وسیلۀ نرم‏افزار SPSS انجام شد. نتایج پژوهش نشان داد که بیشترین رفتارهای حفاظت از آب به‏کار گرفته‌شده توسط کشاورزان شامل «آبیاری زمین تا حدی که زمین قادر به جذب آن باشد» و «آبیاری زمین به‌صورت یکنواخت می‏باشد» بود. کمترین عملیات به‌کارگیری آنان شامل «ذخیره آب اضافی در هر نوبت آبیاری جهت آبیاری بعدی» و «ذخیره آب در استخر» است. همچنین نتایج نشان داد بیشترین کانال‏های مورداستفاده در زمینه حفاظت از آب شامل شرکت در دور‏های ترویجی و برنامه‏های تلویزیونی بود. نتایج تحلیل تشخیصی نشان داد که ابعاد کانال‏های ارتباطی و اطلاعاتی از جمله چهره به چهره، الکترونیکی، شنیداری و نوشتاری می‏توانند نزدیک به 87٪ از کشاورزانی که عملیات حفاظت از آب را انجام می‏دهند از سایر کشاورزان که در این زمینه فعالیتی ندارند را به‌درستی از هم تفکیک کند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Investigating the Role of Communication and Information Channels in Adopting Agricultural Water Conservation Behavior

نویسندگان [English]

  • Moslem Savari 1
  • Fatmeh Bayranvand 2
1 Assist. Professor, Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Iran
2 PhD Scholar, Department of Extension, Communication and Rural Development, Faculty of Agriculture, University of Zanjan, Zanjan, Iran
چکیده [English]

Introduction: Our farmers are a vital part of the national economy, providing jobs for people in rural communities and food for our tables. Farmers can play an essential role in sustainable development by protecting agricultural water resources. To achieve this, they need training to be able to conserve water optimally. In this regard, this study was conducted with the aim of the effect of communication and information channels in adopt agricultural water protection behavior.
Materials and Methods: The statistical population of the study was all households of wheat farmers in Khorramabad County (N = 12500). The sample size was determined using Cochran's sampling formula of 240 heads of farmers' households. The data collection tool was a questionnaire, which its validity was determined by a panel of experts including faculty members of the Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan and its reliability for communication channels and water protection behavior were confirmed using Cronbach's alpha coefficient and Split Half method, respectively. Data analysis was performed in two sections of descriptive and inferential statistics by SPSS software.
Results: The results showed that most of the water conservation behaviors used by farmers included "irrigation of the land to the extent that the land is able to absorb it" and "irrigation of the land is uniform" and minimum operations include "storing excess water at each irrigation for subsequent irrigation" and "storing water in the pool". The results also showed that the most used channels in the field of water conservation included participation in promotional rounds and television programs. The results of discriminate analysis showed that the dimensions of communication and information channels (face to face, electronic, audio and text) can be about 87% of farmers who carry out water conservation operations than other farmers in Properly separate these fields of activity.
Conclusion: The agricultural sector as the most important sector of water consumption needs special attention to be used optimally for water. The media can help farmers in this important matter.

کلیدواژه‌ها [English]

  • communication channels
  • Khorramabad county
  • Sustainable agriculture
  • Water conservation
  • Water management
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